Marketing II
If you have the time and are interested in continuing your schoolwork at home, here are some things you can do:
1. You can finish your Travel Brochure that we began before the break. You may want to make adjustments considering the situation at hand. If your event was scheduled during the time we are quarantined, then you may need to make changes. If you do not have access to the material online, you can make it with paper and email me a picture of both sides.
ALL CLASSES
It's time for Shark Tank! But this time you are the entrepreneurs and my friends and I are the "sharks" :)
This is a unique time for businesses. You can use google on your phone to research how companies are coping with the changes. Notice changes in services offered, branding and marketing strategies. You can also watch TV and see how companies are adjusting their marketing strategies through commercials. Many are focusing on institutional marketing (marketing that focuses on the image of the company). Local businesses are offering new services to make products convenient to consumers in a safe and affordable way. Consider all of these things when choosing your product/service and how to sell it to the sharks!
How to enter:
1. Come up with an original idea for a product or service. Make sure it is relevant in society right now with our current situation. You can think about things that would be helpful or uplifting to you and your family during this challenging time we are faced with.
2. Come up with a brand name, slogan and logo.
3. Decide on your 4 P's of marketing: Product (you have), Place, Price, Promotion. Price should include the evaluation offered to the sharks as well as the retail price of the product.
4. Decide on your target market: Make sure to consider demographics and psychographics.
5. Make a pitch (30 seconds-1 minute) to sell your idea to the sharks. This should be a video that you can email from your phone or other device. If you do not have access to a device or the internet to complete the video, you can put yours on paper. We will make other arrangements if needed.
6. Email your pitch to [email protected] by Friday, April 10th at 6pm. I have business professionals that will be helping judge the entries and choosing the top 3 winners. I'm not sure what the prizes will be yet.... but winners will receive them when we return to school.
Things to remember:
* Be creative!
* The idea and presentation must be school appropriate. If you have any questions about this... find a new idea!
* Include your family in the idea and presentation . This could be fun for all of you to work together!
* You can refer to shark tank episodes for presentation ideas.
* You could consider staging it with "sharks" in the presentation so you can include questions and answers.
* Email me or send a message in Remind if you have any questions. I can't wait to see what you come up with!
* This is an optional activity but I think it will be a lot of fun!
** I will add additional (optional) assignments after the Shark Tank contest is over. Please check back!
If you have the time and are interested in continuing your schoolwork at home, here are some things you can do:
1. You can finish your Travel Brochure that we began before the break. You may want to make adjustments considering the situation at hand. If your event was scheduled during the time we are quarantined, then you may need to make changes. If you do not have access to the material online, you can make it with paper and email me a picture of both sides.
ALL CLASSES
It's time for Shark Tank! But this time you are the entrepreneurs and my friends and I are the "sharks" :)
This is a unique time for businesses. You can use google on your phone to research how companies are coping with the changes. Notice changes in services offered, branding and marketing strategies. You can also watch TV and see how companies are adjusting their marketing strategies through commercials. Many are focusing on institutional marketing (marketing that focuses on the image of the company). Local businesses are offering new services to make products convenient to consumers in a safe and affordable way. Consider all of these things when choosing your product/service and how to sell it to the sharks!
How to enter:
1. Come up with an original idea for a product or service. Make sure it is relevant in society right now with our current situation. You can think about things that would be helpful or uplifting to you and your family during this challenging time we are faced with.
2. Come up with a brand name, slogan and logo.
3. Decide on your 4 P's of marketing: Product (you have), Place, Price, Promotion. Price should include the evaluation offered to the sharks as well as the retail price of the product.
4. Decide on your target market: Make sure to consider demographics and psychographics.
5. Make a pitch (30 seconds-1 minute) to sell your idea to the sharks. This should be a video that you can email from your phone or other device. If you do not have access to a device or the internet to complete the video, you can put yours on paper. We will make other arrangements if needed.
6. Email your pitch to [email protected] by Friday, April 10th at 6pm. I have business professionals that will be helping judge the entries and choosing the top 3 winners. I'm not sure what the prizes will be yet.... but winners will receive them when we return to school.
Things to remember:
* Be creative!
* The idea and presentation must be school appropriate. If you have any questions about this... find a new idea!
* Include your family in the idea and presentation . This could be fun for all of you to work together!
* You can refer to shark tank episodes for presentation ideas.
* You could consider staging it with "sharks" in the presentation so you can include questions and answers.
* Email me or send a message in Remind if you have any questions. I can't wait to see what you come up with!
* This is an optional activity but I think it will be a lot of fun!
** I will add additional (optional) assignments after the Shark Tank contest is over. Please check back!